Digital Marketing Automation Manager
WellRight
REPORTS TO:
Sr. Director, Growth Marketing
DEPARTMENT:
Growth
COMPANY OVERVIEW:
WellRight is a corporate wellness leader delivering customizable and complete wellness programs, used by organizations to improve the health and well-being of their employees and clients. Our mission is to help people live their best lives with industry-leading technology through personalized, holistic well-being. What sets us apart is our dedication to tailoring solutions to the unique needs of each customer we serve.
At WellRight, we embrace and celebrate diversity in all its forms. We are united by a common purpose: to create a meaningful impact through well-being programs that engage and inspire participants while delivering tangible results. Our goal is to foster well-being in the workplace with a versatile and empowering solution, allowing each individual to embark on their own well-being journey. We invite you to explore how you might contribute to our mission.
JOB SUMMARY:
We seek a Digital Marketing Automation Manager to drive our demand generation strategy through marketing automation, intent data orchestration, and paid media campaigns. The successful candidate will leverage marketing technologies to create targeted campaigns that convert high-intent prospects into qualified opportunities.
KEY RESPONSIBILITIES:
Marketing Automation & Lead Generation
- Design and execute multi-channel automation workflows for top-of-funnel lead generation
- Build and optimize targeted campaigns across email, social, and digital channels
- Develop lead-scoring models using intent data, demographics, and engagement metrics
- Create personalized nurture programs aligned with buyer personas and intent signals
Paid Media & Advertising
- Manage paid campaigns across Google Ads (search, display, remarketing) and social platforms
- Develop and optimize landing pages and conversion paths
- Monitor performance metrics and adjust strategies based on data insights
Analytics & Campaign Optimization
- Track cross-channel campaign performance and provide ROI analysis
- Build comprehensive attribution models connecting intent signals to conversion outcomes
- Generate comprehensive performance reports to inform strategy optimization
Platform Management & Integration
- Manage marketing technology platforms (ZoomInfo, Google Ads, LinkedIn)
- Ensure seamless integration between marketing automation, CRM, and data platforms
- Design and document automated workflows and campaign architecture
Cross-functional Collaboration
- Partner with marketing and sales teams to align strategies with business objectives
- Support sales development by delivering and optimizing qualified lead processes
QUALIFICATIONS:
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or related field
- 5+ years of experience in digital marketing with 2+ years specifically in marketing automation
- Proven expertise with marketing automation platforms (e.g. HubSpot)
- Advanced knowledge of Google Ads, Analytics, and social media advertising platforms
- Strong experience with CRM systems (Salesforce preferred) and intent data platforms (e.g. ZoomInfo)
- Demonstrated success in managing and optimizing multi-channel marketing campaigns
- Proficiency in data analysis, attribution modeling, and performance reporting
- Working knowledge of HTML, CSS, and marketing technology integration
- Strong project management and cross-functional collaboration skills
Preferred Qualifications
- Marketing automation platform certifications
- Google Ads and Analytics certifications
- Experience with SQL and business intelligence tools
OUR TEAM:
WellRight is based in Chicago with a remote team distributed across the country.
We are dedicated to building a diverse, equitable, and inclusive workplace. People of all backgrounds, experiences, abilities, and perspectives are welcome here. We are an equal opportunity employer and encourage applicants from all backgrounds to apply.
We value every WellRight team member’s unique talents, contributions, and viewpoints. If you’re passionate about technology and wellness, we encourage you to apply even if you don't meet every listed requirement. You never know what opportunities might arise in the future!
COMPENSATION & BENEFITS:
- Competitive Salaries - We ensure fair and competitive compensation for your skills and contributions.
- Unlimited PTO + 11 Company Paid Holidays - We believe in mutual trust between employer and employee. Employees are encouraged to take time off to maintain a healthy work-life balance.
- VTO (Volunteer Time Off) - As part of our WellRight Gives Back program, employees may participate in scheduled volunteer opportunities or on their own time, at a minimum of 3 hours per quarter.
- Flexible work schedule - We support a high level of autonomy and responsibility, believing that flexibility and asynchronous work lead to the best outcomes.
- Whole Wellness
- We offer affordable health, dental, and vision options.
- Long-term and short-term disability insurance is fully covered by WellRight, along with additional voluntary benefits such as supplemental life insurance, transit benefits, legal services, identity protection, and pre-tax savings accounts.
- We pride ourselves on reducing your healthcare burdens by offering a robust variety of benefits plan options designed to support diverse individual needs.
- 401(k) program matching - 100% with Company contribution of up to 4%. All matches are immediately vested. We’re dedicated to supporting your financial future.
- Paid Pregnancy Medical Leave & Paid Parental Leave
- We offer up to 12 weeks of paid medical leave for pregnancy and up to 6 weeks of paid parental leave for spouses, adoption, or foster care placement.
- Families come in many forms, and we believe in supporting working parents with appropriate leave.
- At-home internet stipend - In our primarily remote work environment, we want to ensure you have the tools and environment needed for success.
- Immediate access to a Udemy Business license - As we grow, your professional development is vital to our collective success.
- Rewards and incentives for participation in our WellRight Wellness Program - We prioritize your well-being with unlimited monetary incentives through our WellRight Wellness Platform and a $125 Annual Fitness Tracking Equipment Allowance.