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Content Marketing Manager

uberall

uberall

Marketing & Communications
United Kingdom
Posted on Saturday, February 24, 2024
Help us bring people and businesses together
Our SaaS platform enables multi-location brands and businesses to boost their online presence. From big to small, from Adidas to ZenPark, our client base contains some of your favourite brands as well, we bet.
The Past, Present & Future
The Past: Uberall was founded in 2013 by David Federhen and Florian Hübner, two longtime friends with a vision to improve customer experience across the online and offline worlds. They created a platform that connected companies with local customers in the digital-first moment.
The Present: We're on a mission to empower businesses to thrive locally, and believe every business deserves success, regardless of size or location. Simply put, our location marketing platform exists to help our customers get found online and connect with customers through search, discovery, engagement, and conversion.
The Future: We're a growing company with a bright future, and our journey to become the global leader in location marketing is well underway. We have a passionate and diverse team, a comprehensive, intuitive platform, and a clear vision for the future. We're looking for talented and passionate people (like you 👋) to join us on our journey.
You and us
We are approaching 400 Uberallers, with 50+ different nationalities, who live and breathe our three core values:
🌵 GROW TOGETHER
⛰ DEMONSTRATE PASSION & PERFORMANCE
✊ BE BOLD & DRIVE CHANGE
So, what are you waiting for? If you're passionate, driven, and ready to be bold, we want you on our team! Apply now and let's grow together.🚀
Our content team is looking for a highly creative and energetic Content Marketer who’s keen to experiment with new content formats and is excited to learn about location marketing. The Content Marketing Manager will report to the Head of Content and will have the exciting opportunity to lead Uberall’s global calendar of multi-format lead generation and thought leadership content. You’ll own the production of our Local Marketing Beat podcast and will work closely with our local marketing experts on ideating, planning, and producing creative and engaging content. You’ll also align with the demand generation team on campaign goals and execution and will be responsible for monitoring and reporting on the performance of our lead generation assets.

Your Responsibilities:

  • Develop and maintain a global editorial calendar that aligns with business objectives, target audience, and brand voice.
  • Write, edit, and oversee the creation of high-quality, SEO-optimized long-form content including blog posts, reports, e-books, and interactive web content.
  • Plan, write, and oversaw the creation of engaging interactive content including webinars, podcasts, live events, and speaking presentations.
  • Manage the production of the Local Marketing Beat podcast.
  • Plan and manage the repurposing and distribution of lead generation assets including reports, ebooks, webinars, and podcasts.
  • Conduct research on industry-related topics and trends to produce insightful and informative content that resonates with Uberall’s target audience.
  • Collaborate with our internal experts and key stakeholders across the company to amplify Uberall’s position as a thought leader in local marketing.
  • Work with internal teams and external content contributors, influencers, and industry experts to produce relevant content.
  • Show how content marketing initiatives and assets contribute to our shared marketing goals by regularly monitoring and reporting on performance.
  • Ensure that all content is consistent with the Uberall brand and tone of voice.
  • Ensure that all content is engaging, helpful, and original.

Your Profile:

  • You have worked at least 3-5 years as a content marketing manager or writer in B2B SaaS, ideally in the martech space. Even better if you have a good understanding of the location-based marketing industry and want to learn more about local marketing and local SEO.
  • You have exceptional writing and editing skills and can adapt your style and tone of voice to global audiences.
  • Experience in creating content for Northern American audiences will be a plus.
  • You can share a strong portfolio of long-form content such as ebooks, reports, and interactive web content.
  • You have bold ideas on how to create content that sets us apart from competitors and helps our audience to solve their problems.
  • You’re naturally curious and always thinking of new ways to improve the quality of the content you create and the efficiency of content production processes.
  • You have experience in managing the production, distribution, and repurposing of video, audio, and interactive content assets including ebooks, webinars, and podcasts.
  • You understand the ins and outs of project managing cross-functional content projects and collaborating with creative and demand generation teams.
  • You think strategically and analytically and can derive actionable insights from content performance data.
  • You’re proficient in SEO best practices and content optimization.
What we offer:
💜 A mission with meaning and purpose At Uberall, we foster genuine connections between local businesses and people. Our diverse team allows us to win together with our partners, co-workers, and customers. Speaking of our customers, they’re some of the most recognizable businesses in the world.
😁 A truly human culture We’re famous for our culture. Uberallers live by our values of mutual respect and boldness. We’re open, collaborative risk-takers with a whole lot of passion and grit.
🤸🏽‍♀️ Flexibility to fit your lifestyle Want to come to an office for collaboration? We’ve got space for you in Berlin, Amsterdam, Barcelona, Detroit, and London. We also offer co-working access in Montreal, Paris, LA and San Diego. Prefer to work remotely? Fine by us! Bonus points if we meet your pets in a video call. If working from another country is legally possible for you and within a reasonable time zone, we happily support work-ations.
💸 A piece of the pie Our pay & perks are competitive, and you better believe we review them on the regular to make sure they stay that way. We grow together, so of course all Uberallers are part of our long-term incentive program through VSOP/ESOP.
Emotional and intellectual connection Events and alignment sessions - YES and YES. With the team, cross-functions, regional, you name it - we love bringing people together. Uberallers share a LOT of hobbies. Whatever you’re into – reading books, baking, heavy metal, fostering kittens . . . you’ll find kindred spirits on our team.
🧘 Health and Wellness We prioritize your wellness with generous holiday time, paid parental and circumstantial leave, and individualized health and wellness opportunities depending on your location.
⭐️ All-access pass Get immersed in Uberall from day one. Your onboarding is packed with a deep dive into our values, insights into all our departments, and a chance to ask the CEO anything. We come together monthly for our town hall and product showroom so you’re always in the know.
🌵 Everyday growth We support you on your non-stop learning journey. We offer development dialogues, live workshops on topics like resilience and feedback, and a Leadership Academy to make sure our leaders have all the tools to bring out the very best in teams. We also invest in your growth with a learning grant program reinforcing our commitment to fostering a culture of continuous learning.
🖥 Top-of-the-line tech MacBook Pro, magic mouse, 2nd screen . . . Need anything else? Let the People & Culture team know.
Remember our "Grow Together" value from the beginning of the ad?
We mean it.
🌵🏔✊
Everything starts with getting in touch. The best way to express your interest is by applying online. We will be carefully reading your profile and can't wait to hear from you.
In the meantime, let our "life@uberall" social accounts give you some real-life impressions.
👥 Diversity, Equity, Inclusion & Belonging:
At Uberall, we believe inclusion unlocks the potential of diversity. It’s right there in our number one core value – Grow Together. Sure, we’re approaching 400 unique people with over 50 nationalities working in 30 different countries, but we’re all Uberallers. That means we’re collaborative, open-minded, and assume positive intent in everything we do. We don’t judge, and we don’t exclude.
Our flexible ways of working are designed to make sure each and every Uberaller belongs and thrives, no matter their background, abilities, or lifestyle. We don’t just think inclusion makes us stronger, we KNOW it.