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Global Head of Content Marketing

uberall

uberall

Marketing & Communications
United Kingdom
Posted on Sep 23, 2023
Help us bring people and businesses together
Our SaaS platform enables multi-location brands and businesses to boost their online presence. From big to small, from Adidas to ZenPark, our client base contains some of your favourite brands as well, we bet.
The Past, Present & Future
The Past: Uberall was founded in 2013 by David Federhen and Florian Hübner, two longtime friends with a vision to improve customer experience across the online and offline worlds. They created a platform that connected companies with local customers in the digital-first moment.
The Present: We're on a mission to empower businesses to thrive locally, and believe every business deserves success, regardless of size or location. Simply put, our location marketing platform exists to help our customers get found online and connect with customers through search, discovery, engagement, and conversion.
The Future: We're a growing company with a bright future, and our journey to become the global leader in location marketing is well underway. We have a passionate and diverse team, a comprehensive, intuitive platform, and a clear vision for the future. We're looking for talented and passionate people (like you 👋) to join us on our journey.
You and us
We are approaching 400 Uberallers, with 50+ different nationalities, who live and breathe our three core values:
🌵 GROW TOGETHER
⛰ DEMONSTRATE PASSION & PERFORMANCE
✊ BE BOLD & DRIVE CHANGE
So, what are you waiting for? If you're passionate, driven, and ready to be bold, we want you on our team! Apply now and let's grow together.🚀
About the role:
We are seeking a dynamic and creative Head of Brand and Content to lead the Uberall global brand strategy, content development, and storytelling initiatives. This position reports directly to the Chief Marketing Officer at Uberall.
The ideal candidate will have a passion for crafting compelling narratives, a deep understanding of branding principles, and a proven track record of driving brand growth through engaging content and social marketing strategies.

Your responsibilities:

  • Brand Strategy: Develop and execute a comprehensive brand strategy aligned with our mission and values, ensuring consistent messaging and visual identity.
  • Content Strategy: Lead the creation of engaging content across various formats and platforms. Manage content calendars, enhance our blog, and optimize content distribution.
  • Storytelling: Craft compelling brand narratives and showcase customer success and thought leadership.
  • Social Media, PR, and Communications: Drive our social media strategy, oversee media relations, and ensure cohesive corporate messaging.
  • Performance Analysis: Monitor and analyze key metrics to refine strategies and improve brand effectiveness.
  • Team Leadership: Lead and nurture a team of talented content creators, writers, and creative professionals. Cultivate a collaborative and innovative workplace culture that fosters the generation of fresh, creative ideas from the team.

Your profile:

  • Proven experience of 10+ years in brand management, content strategy, and creation, in a B2B technology-focused environment, preferably working in the SAAS industry.
  • Excellent leadership and team management skills, with a track record of building and leading successful creative and content teams.
  • Exceptional written and verbal communication skills, with a keen eye for detail and the ability to convey complex concepts in a clear and engaging manner.
  • In-depth understanding of digital marketing trends, SEO, social media, and content distribution best practices.
  • Demonstrate a creative mindset with the ability to think outside the box and innovate in storytelling and content creation, while also possessing strong strategic thinking to translate business objectives into compelling brand and content strategies
  • Possess strong project management skills, efficiently handle multiple projects and priorities simultaneously, and demonstrate proficiency in utilizing content management systems, analytics tools, and design software to enhance overall productivity and effectiveness.
What we offer:
💜 A mission with meaning and purpose At Uberall, we foster genuine connections between local businesses and people. Our diverse team allows us to win together with our partners, co-workers, and customers. Speaking of our customers, they’re some of the most recognizable businesses in the world.
😁 A truly human culture We’re famous for our culture. Uberallers live by our values of mutual respect and boldness. We’re open, collaborative risk-takers with a whole lot of passion and grit.
🤸🏽‍♀️ Flexibility to fit your lifestyle Want to come to an office for collaboration? We’ve got space for you in Berlin, Amsterdam, Barcelona, Detroit, and London. We also offer co-working access in Montreal, Paris, LA and San Diego. Prefer to work remotely? Fine by us! Bonus points if we meet your pets in a video call. If working from another country is legally possible for you and within a reasonable time zone, we happily support work-ations.
💸 A piece of the pie Our pay & perks are competitive, and you better believe we review them on the regular to make sure they stay that way. We grow together, so of course all Uberallers are part of our long-term incentive program through VSOP/ESOP.
Emotional and intellectual connection Events and alignment sessions - YES and YES. With the team, cross-functions, regional, you name it - we love bringing people together. Uberallers share a LOT of hobbies. Whatever you’re into – reading books, baking, heavy metal, fostering kittens . . . you’ll find kindred spirits on our team.
🧘 Health and Wellness We prioritize your wellness with generous holiday time, paid parental and circumstantial leave, and individualized health and wellness opportunities depending on your location.
⭐️ All-access pass Get immersed in Uberall from day one. Your onboarding is packed with a deep dive into our values, insights into all our departments, and a chance to ask the CEO anything. We come together monthly for our town hall and product showroom so you’re always in the know.
🌵 Everyday growth We support you on your non-stop learning journey. We offer development dialogues, live workshops on topics like resilience and feedback, and a Leadership Academy to make sure our leaders have all the tools to bring out the very best in teams. We also invest in your growth with a learning grant program reinforcing our commitment to fostering a culture of continuous learning.
🖥 Top-of-the-line tech MacBook Pro, magic mouse, 2nd screen . . . Need anything else? Let the People & Culture team know.
Remember our "Grow Together" value from the beginning of the ad?
We mean it.
🌵🏔✊
Everything starts with getting in touch. The best way to express your interest is by applying online. We will be carefully reading your profile and can't wait to hear from you.
In the meantime, let our "life@uberall" social accounts give you some real-life impressions.
👥 Diversity, Equity, Inclusion & Belonging:
At Uberall, we believe inclusion unlocks the potential of diversity. It’s right there in our number one core value – Grow Together. Sure, we’re approaching 400 unique people with over 50 nationalities working in 30 different countries, but we’re all Uberallers. That means we’re collaborative, open-minded, and assume positive intent in everything we do. We don’t judge, and we don’t exclude.
Our flexible ways of working are designed to make sure each and every Uberaller belongs and thrives, no matter their background, abilities, or lifestyle. We don’t just think inclusion makes us stronger, we KNOW it.