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Product Marketing Manager

uberall

uberall

This job is no longer accepting applications

See open jobs at uberall.
Marketing & Communications, Product
Canada
Posted on Thursday, April 20, 2023
Help us bring people and businesses together
Our SaaS platform enables multi-location brands and businesses to boost their online presence. From big to small, from Adidas to ZenPark, our client base contains some of your favourite brands as well, we bet.
The Past, Present & Future
The Past: Uberall was founded in 2013 by David Federhen and Florian Hübner, two longtime friends with a vision to improve customer experience across the online and offline worlds. They created a platform that connected companies with local customers in the digital-first moment.
The Present: We're on a mission to empower businesses to thrive locally, and believe every business deserves success, regardless of size or location. Simply put, our location marketing platform exists to help our customers get found online and connect with customers through search, discovery, engagement, and conversion.
The Future: We're a growing company with a bright future, and our journey to become the global leader in location marketing is well underway. We have a passionate and diverse team, a comprehensive, intuitive platform, and a clear vision for the future. We're looking for talented and passionate people (like you 👋) to join us on our journey.
You and us
We are approaching 400 Uberallers, with 50+ different nationalities, who live and breathe our three core values:
🌵 GROW TOGETHER
⛰ DEMONSTRATE PASSION & PERFORMANCE
✊ BE BOLD & DRIVE CHANGE
So, what are you waiting for? If you're passionate, driven, and ready to be bold, we want you on our team! Apply now and let's grow together.🚀
As a Product Marketing Manager, you will work closely with the Product, Marketing, Customer Success, and Sales teams to develop and manage full-lifecycle go-to-market (GTM), product positioning, messaging, and internal sales enablement. You will need to quickly become an expert on Uberall products, the market, our customers, and our competition in order to translate this knowledge into high-impact work that clearly communicates the value of our platform and increases our market share. We are looking for someone who will not only be passionate about product marketing but will also be focused on contributing to the success of a high-performance marketing team.

Your Responsibilities:

  • Lead GTM strategies and tactical channel plans, ensuring that all customer- and partner-facing teams are on-message and maximizing each channel
  • Work with the head of Strategy & Product Marketing to craft strategic framing, ICPs, buyer personas, and strong messaging/positioning
  • Perform market research, win/loss, and competitive analysis to drive ongoing differentiation
  • Understand our customers, their needs, and how Uberall products meet those needs; be one conduit for the voice of the customer to the product team and company
  • Develop sales enablement tools including battle cards, sales presentations, ROI calculators, positioning documents/FAQs, and more
  • Facilitate cross-functional collaborations and ongoing communication with key stakeholders as to GTM prioritization and progress
  • Maintain strong alignment with content and growth marketing
  • Strong writing abilities to support in the creation of sales narratives and sales decks.

Your Profile

  • 2+ years in product marketing
  • Experience in leading the development and execution of high-impact GTM campaigns, messaging/positioning docs, and sales materials
  • The aptitude for managing multiple product launches in a fast-paced agile environment with tight deadlines and numerous stakeholders
  • Experience in competitive research and analysis
  • Excellent verbal and written communication skillsGood organizational and analytical skills
  • Ability to multitask and prioritize in order to meet deadlines
  • Strong collaborator with excellent interpersonal skills
  • Highly self-motivated
  • Ability to travel internationally (2x a year)
  • B2B SaaS marketing experience preferred
What we offer:
💜 A mission with meaning and purpose At Uberall, we foster genuine connections between local businesses and people. Our diverse team allows us to win together with our partners, co-workers, and customers. Speaking of our customers, they’re some of the most recognizable businesses in the world.
😁 A truly human culture We’re famous for our culture. Uberallers live by our values of mutual respect and boldness. We’re open, collaborative risk-takers with a whole lot of passion and grit.
🤸🏽‍♀️ Flexibility to fit your lifestyle Want to come to an office for collaboration? We’ve got space for you in Berlin, Amsterdam, Barcelona, Detroit, and London. We also offer co-working access in Montreal, Paris, LA and San Diego. Prefer to work remotely? Fine by us! Bonus points if we meet your pets in a video call. If working from another country is legally possible for you and within a reasonable time zone, we happily support work-ations.
💸 A piece of the pie Our pay & perks are competitive, and you better believe we review them on the regular to make sure they stay that way. We grow together, so of course all Uberallers are part of our long-term incentive program through VSOP/ESOP.
Emotional and intellectual connection Events and alignment sessions - YES and YES. With the team, cross-functions, regional, you name it - we love bringing people together. Uberallers share a LOT of hobbies. Whatever you’re into – reading books, baking, heavy metal, fostering kittens . . . you’ll find kindred spirits on our team.
🧘 Health and Wellness We prioritize your wellness with generous holiday time, paid parental and circumstantial leave, and individualized health and wellness opportunities depending on your location.
⭐️ All-access pass Get immersed in Uberall from day one. Your onboarding is packed with a deep dive into our values, insights into all our departments, and a chance to ask the CEO anything. We come together monthly for our town hall and product showroom so you’re always in the know.
🌵 Everyday growth We support you on your non-stop learning journey. We offer development dialogues, live workshops on topics like resilience and feedback, and a Leadership Academy to make sure our leaders have all the tools to bring out the very best in teams. Need to improve your language skills? We have German and business English classes, and virtual coffee chats in 7 different languages.
🖥 Top-of-the-line tech MacBook Pro, magic mouse, 2nd screen . . . Need anything else? Let the People & Culture team know.
Remember our "Grow Together" value from the beginning of the ad?
We mean it.
🌵🏔✊
Everything starts with getting in touch. The best way to express your interest is by applying online. We will be carefully reading your profile and can't wait to hear from you.
In the meantime, let our "life@uberall" social accounts give you some real-life impressions.
👥 Diversity, Equity, Inclusion & Belonging:
At Uberall, we believe inclusion unlocks the potential of diversity. It’s right there in our number one core value – Grow Together. Sure, we’re approaching 400 unique people with over 50 nationalities working in 30 different countries, but we’re all Uberallers. That means we’re collaborative, open-minded, and assume positive intent in everything we do. We don’t judge, and we don’t exclude.
Our flexible ways of working are designed to make sure each and every Uberaller belongs and thrives, no matter their background, abilities, or lifestyle. We don’t just think inclusion makes us stronger, we KNOW it.

This job is no longer accepting applications

See open jobs at uberall.