Field Marketing Coordinator
The simPRO Group
Administration, Marketing & Communications
Red Bank, NJ, USA
Job Context
The Field Marketing Coordinator is responsible for growing the Simpro brand and generating sales leads through developing and executing a highly effective field marketing strategy.What You’ll Do
Strategy
Build and execute a comprehensive advertising strategy with industry association partners, publications and media outlets.
Contribute to and implement the marketing strategy, with overall responsibility for delivering key business outcomes.
Create and manage the event and advertising budget.
Events & Campaigns
Plan and execute marketing events and initiatives that build the Simpro brand and create a healthy pipeline of sales.
Manage all aspects of event coordination including: strategy, budget, objectives, messaging, contract negotiations, vendor relations, site selection, agenda planning, logistics and merchandise.
Ensure all events are aligned with omnichannel campaigns and optimize results in terms of awareness, enquiries, and revenue.
Coordinate campaign planning and execution with sales & marketing stakeholders, ensuring effective and efficient two-way communication between the marketing and sales teams.
Messaging & Positioning
Identify the most effective marketing channels, value proposition and calls to action for personas and key accounts in the regions.
Ensure messaging and positioning is consistent with overall marketing strategy in field marketing materials and communication.
Research and understand different audience segments to build integrated multi-channel campaigns to support customer/partner acquisition and retention. This includes organizing relevant events, webinars, email and social media efforts.
Sales & Marketing Collaboration:
Partner with other teams on campaign concept, messaging, content, creative, promotion and optimisation to ensure effectiveness of events and initiatives.
Collaborate closely with Sales leaders to understand business objectives and develop in-person and product-focused campaign plans.
Work with the Product Marketing Team to deliver campaigns around new product releases for both internal and external stakeholders.
Industry Association & Partnerships:
Build and maintain relationships with industry associations, media, event suppliers, publications, partners and community organizations that help meet business outcomes.
Seek new partnership opportunities that align with brand and business goals.
Oversee Simpro’s presence at relevant industry events including speaking and sponsorship opportunities.
Reporting & KPIs:
Define, track and report on metrics, and utilizing this to identify opportunities for continuous improvement.
Forecast, evaluate, and report on campaign effectiveness and return on investment (ROI) as well as sharing of key learnings and outcomes.
What You’ll Bring
3+ years of proven experience in field marketing and/or events experience in B2B SaaS, software or technology companies.
An orchestrator and collaborator while being both tactical and strategic.
Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment.
Proficiency in leveraging data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively, is a critical requirement for this role.
Strong analytical skills to assess program and event data and performance, manage budgets, review and optimize strategies.
Strong communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates..
Experience and ability to work independently while progressing multiple priorities forward simultaneously.
Creative thinking and problem-solving abilities to develop innovative marketing initiatives.
Bachelor’s degree in Marketing, Business or a related field.
Proficient in Google Suite, Salesforce.com, Asana and Looker
Ability to travel to US and Canada based trade shows, events and meetings.
What We Can Offer You
Responsible Time Off
Comprehensive medical, dental, vision package with 100% employer paid options
Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.
Wellness Challenge App, Diabetes Prevention App, and Health Hub App
401k/Retirement Plan with 6% employer match
Generous Parental Leave Program
Paid Volunteer Leave Days
Public Holiday Exchange Scheme
Talent Referral Program – get rewarded for referring a friend to join our team!
Diverse training & internal networking opportunities across all of our product lines
Opportunities for career progression and development
Service recognition awards
Click here to find out more about working at Simpro Group!
Our Core Values
We Are One Team
We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success
Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.
If you'd like to join a fun and progressive organization, where there are opportunities to develop your career, please apply now with your CV/resume.
*Please note, no agencies will be accepted in the recruitment of this role.