Senior Organic Growth Strategist
The simPRO Group
First Things First - What We Can Offer You
- Responsible Time Off
- Comprehensive medical, dental, vision package with 100% employer paid options
- 401k/Retirement Plan with 6% employer match
- Generous Parental Leave Program
- Home Office Allowance
- Paid Volunteer Leave Days
- Public Holiday Exchange Scheme
- Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
- Talent Referral Program – get rewarded for referring a friend to join our team!
- Flexible work environment
- Diverse training & internal networking opportunities across all of our product lines
- Opportunities for career progression and development
- For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
- Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers
The Job
Senior Organic Growth Strategist is responsible for driving sustainable traffic and visibility across search and discovery channels through SEO, AEO, and content-led strategies. They align organic growth initiatives with business goals, leveraging data and industry insights to improve reach, engagement, and long-term brand authority.What You’ll Do
- Develop and implement a comprehensive SEO and generative search strategy across Simpro, ClockShark, BigChange and AroFlo to drive sustainable organic growth.
- Conduct keyword, entity, and topic research, alongside competitive analysis, to inform both traditional search and LLM visibility strategies.
- Optimize website structure, content, and performance for search engines and AI-driven discovery platforms.
- Collaborate with developers to implement technical SEO and schema enhancements that improve crawlability, indexing, and structured data visibility.
- Partner with the Content team to optimize on-page content for SEO while ensuring alignment with emerging Answer Engine Optimization (AEO) best practices.
- Create content briefs that integrate SEO, GEO, and LLM considerations, guiding the development of content designed to surface in both traditional search and AI-generated results.
- Build and execute strategies for acquiring high-quality backlinks and entity mentions to strengthen authority across search and generative platforms.
- Track, analyze, and report on SEO and LLM visibility metrics using tools like Google Analytics, Search Console, and emerging AI-search monitoring platforms.
- Share insights and provide strategic recommendations to cross-functional teams, educating stakeholders on the evolving impact of AI on search and organic growth.
What You’ll Bring
Strong expertise in SEO and structured data.
Understanding of AEO, generative search, and emerging AI-driven discovery platforms.
Proficient in analytics tools (GA, GSC, SEMrush/Ahrefs, etc.) with ability to turn insights into action.
Skilled in keyword, entity and topic research to guide content and visibility strategies.
Experience creating content briefs and partnering with content teams to align SEO with brand goals.
Ability to collaborate with developers on technical SEO and schema implementation.
Proven success in building backlinks and authority signals.
Strong communication skills to influence and educate cross-functional teams.
Strategic, data-driven and adaptable to evolving search and AI trends.
Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:
We Are One Team
We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success
Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.
So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume.
*Please note, no agencies will be accepted in the recruitment of this role. Remote positions are only open to candidates residing in AL, AZ, CA, CO, FL, GA, HI, IL, IN, KY, MA, MN, MO, NC, NJ, NM, NY, OH, OR, PA, RI, SC, TX, UT, WA. Due to legal, tax, and business considerations, we are unable to hire outside these locations at this time. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.