Marketing Performance & Insights Manager
The simPRO Group
First Things First - What We Can Offer You
- Responsible Time Off
- Comprehensive medical, dental, vision package with 100% employer paid options
- 401k/Retirement Plan with 6% employer match
- Generous Parental Leave Program
- Home Office Allowance
- Paid Volunteer Leave Days
- Public Holiday Exchange Scheme
- Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
- Talent Referral Program – get rewarded for referring a friend to join our team!
- Flexible work environment
- Diverse training & internal networking opportunities across all of our product lines
- Opportunities for career progression and development
- For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
- Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers
The Job
We’re looking for a highly analytical and proactive Marketing Performance & Insights Manager to partner closely with Marketing, Revenue Operations, and Finance to drive visibility, rigor, and strategy around our entire marketing funnel. You’ll be the single source of truth for marketing performance—from top-of-funnel health to ROI tracking and long-term pipeline performance trends.This role is ideal for someone who thrives in ambiguity, loves finding clarity in the data, and has a passion for building scalable reporting and performance management infrastructure. You’ll play a key role in ensuring Marketing is aligned with board-level revenue goals and will support critical reporting and forecasting work across multiple business units.
What You’ll Do
Pipeline Health & Opportunity Management
Monitor and report on opportunity trends weekly and monthly
Analyze and provide insights into current-quarter pipeline targets and gaps
Drive data hygiene rigor and enforce pipeline accuracy in partnership with Sales and RevOps
Validate and refine YoY pipeline performance trends, with reference to J-curve investment assumptions
Funnel & Performance Analytics
Conduct deep-dive analysis across marketing channels and segments
Partner with Product Marketing to assess ICP fit, vertical traction, and win/loss patterns
Analyze deal size fluctuations, MQL volume, and lead quality by company size and region
Track progression of MQLs through each funnel stage, highlighting drop-off points and conversion issues
Forecast funnel performance based on upcoming campaigns, spend plans, and marketing activities
Marketing Finance & Budget Alignment
Reconcile marketing-reported spend against Finance actuals to identify and explain variances
Build a clear POV on marketing budget allocation, investment pacing, and ROI
Support monthly FP&A and Marketing performance check-ins with actionable insights
Executive & Board-Level Reporting
Maintain and communicate key marketing KPIs on a weekly basis
Manage and validate single-source-of-truth funnel reporting across all business units (Simpro, ClockShark, AroFlo, BigChange)
Lead preparation of Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs), including commentary collection from the Marketing Leadership Team
Provide TOFU forecasting and insight rollups for board and executive-level presentations
What Success Looks Like
Rational, balanced insights that are actionable and provided on a regular cadence
Marketing forecasts tightly aligned to Finance models and revenue targets
Leadership has a clear view of what's working, what's not, and where to invest
Ownership to ensure we are not reacting to trends —we’re anticipating them
What You’ll Bring
3–5+ years in Marketing Ops, RevOps, FP&A, or Strategy roles supporting a B2B marketing team
Strong proficiency in data analytics, dashboarding (e.g. Looker, PowerBI, Salesforce, Hubspot, Excel/Google Sheets)
Experience working across cross-functional teams including Marketing, Sales, Finance, and Product Marketing
Excellent communicator with an ability to distill complex data into clear, actionable insights
Comfortable managing competing priorities and shifting deadlines in a fast-paced environment
Bonus: Experience with 6Sense, B2B SaaS sales cycles, and global go-to-market teams
Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:
We Are One Team
We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success
Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.
So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume.
*Please note, no agencies will be accepted in the recruitment of this role. Remote positions are only open to candidates residing in AL, AZ, CA, CO, FL, GA, HI, IL, IN, KY, MA, MN, MO, NJ, NM, NY, OH, OR, PA, RI, SC, TX, WA. Due to legal, tax, and business considerations, we are unable to hire outside these locations at this time. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.