Campaign and Events Manager, B2B SaaS
TeamDynamix
TeamDynamix is in search of a Campaign and Events Manager to oversee multi-touch, multi-channel campaigns including inbound and outbound tactics to meet sales pipeline targets. Reporting into the Director of Demand Generation, this role will be instrumental in generating pipeline, elevating brand presence, and deepening customer/prospect relationships.
The Campaign and Events Manager will manage campaign program execution across all channels including trade shows, virtual events, regional round tables, direct marketing, and more. This person will also own vendor coordination for all programming and logistics around these tactics as well as internal team collaboration, timelines, and demand generation metrics.
Are you..
- Passionate about marketing and events and keeping everything running smoothly and on track?
- Highly enthusiastic, shrewd, versatile, and competitive (in a nice way)?
- An events expert with proven results leading dozens of trade show campaigns to support high-growth sales teams in a B2B SaaS environment?
- Experienced in marketing solutions to IT buyers in a complex sales motion?
- Able to thrive in a fast-paced environment with a drive to be highly organized and detail-oriented?
- Excited to be part of a world-class team and you strive for excellence?
About the role
- Manage full lifecycle of marketing and demand generation programs—including events, virtual experiences, roundtables, trade shows, annual virtual client summit, and more.
- Use tactics such as email, social media, swag and gifting, etc. to optimize campaign promotions and results, as well as TeamDynamix brand awareness.
- Collaborate with Marketing to build campaigns focused on the buyer’s journey, building campaigns for audience segments as well as achieving Top/Middle/Bottom of Funnel goals.
- Lead campaign scheduling, execution, and optimization using internal processes and platforms (Asana, Salesforce, Pardot, Outreach, Sprout Social, Webex Events, etc.).
- Plan, coordinate, and execute a variety of events—handling all logistics (electric, internet, materials handling, shipping, etc.), staff briefings, booth design, asset creation, promotions, and post-event follow-up.
- Execute events onsite successfully, managing logistics, solving problems in real-time, and leading onsite staff to ensure a positive experience for attendees and internal teams.
- Create and implement pre- and post-event marketing campaigns to maximize attendance and conversion.
- Develop and execute customer marketing programs to support expansion, retention, and advocacy goals.
- Partner with customer success, product, and sales to spotlight success stories and generate opportunities within the install base.
- Write and manage promotional content for demand gen activities—including emails, social media posts, abstracts, and event assets.
- Create sales enablement resources (Outreach sequences, SDR toolkits) to support pipeline acceleration.
- Run fully integrated programs with digital amplification—leveraging social media (Sprout Social), web personalization (Optimonk), and advertising channels.
- Manage and maintain social selling content calendars and support sales with fresh enablement materials.
- Operate tools including preferably Pardot, Salesforce, Outreach, Demandbase, Sendoso, WordPress, Zoom Webinars, Webex Events, Canva, Sprout Social, Adobe Creative Cloud, and Asana, or similar.
- Track and report on campaign and event performance, using insights to optimize future execution and ROI.
- Work cross-functionally with demand generation, product marketing, sales, and customer success to align programs with business goals.
- Participate in regular brainstorming sessions to generate new ideas and improve campaign performance.
- Minimum of 3-5+ years’ experience in B2B marketing within a SaaS company, with a strong focus on event marketing and campaign management.
- Bachelor's degree in Marketing, Business, or comparable education/experience.
- Proven experience supporting the growth of a $50M+ revenue company through strategic marketing programs.
- Demonstrated success managing multi-channel campaigns from strategy to execution with ROI.
- Proficient with sales/marketing platforms (Pardot, Outreach, Salesforce, Sprout Social), project tools (Asana), and virtual event systems (Zoom Webinars, Webex Events), and creative tools (Canva, Adobe Creative Cloud).
- Excellent organizational, project management, and communication skills – ability to command a room.
- Strong copywriting and messaging capabilities – ability to QA your own work.
- Data-driven and results-oriented with a passion for continuous improvement.
- Comfort managing multiple projects in a fast-paced environment.
- A love for travel! Willingness to travel for events throughout North America, mainly US-based.
- You share our values, and work in accordance with those values. We have a 4.8 rating on Glassdoor for a reason!
What does this role pay?
- The wage range for this role contemplates the wide range of factors that are considered in making compensation decisions including (but not limited to) skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At TeamDynamix, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $85,000 to $95,000 plus a variable incentive. A member of our People Operations team can discuss compensation with you further should you be asked to complete a phone interview.
About Us
TeamDynamix is a high-growth SaaS company delivering award-winning solutions that are focused on helping to power the synchronized enterprise. The company has been recognized as a leader by Gartner, Info-Tech, G2, Capterra and many others. TeamDynamix serves customers across more than 25 different industries including the public sector, healthcare, education, retail, financial services and manufacturing. The company differentiates in the market with a fully integrated, no-code platform that is easy to use, own, and operate. This offers IT leaders rapid time to value, realizing operational efficiencies quickly. Customer NPS scores are above market average; our white glove service approach allows us to walk side-by-side with our customers to ensure they are properly implemented and well supported.
What We Offer
- Competitive compensation that reflects employees’ skills and contributions.
- Comprehensive health insurance plans.
- Wellness programs that promote physical and mental well-being.
- Traditional and Roth 401(k) savings options with company match.
- Remote-first with flexible working hours.
- Prioritized work-life balance, with 15 observed days off in addition to PTO.
- Family-friendly policies including paid parental leave.
- Paid life insurance, short-term, and long-term disability insurance.
- Regular acknowledgement of achievements with recognition programs.
- Counseling services and resources for personal and professional challenges.
- Transparent communication about company goals, strategy, and performance.
- Regular feedback sessions and performance reviews.
- Anti-bias and anti-harassment training programs.
- Trust and autonomy in decision-making within your role.
- Work environment that encourages you to be your authentic self.
- Flat management structure with approachable leaders who want to hear your feedback.
- Backed by two private equity firms that invest in high-growth private companies across North America.
Diversity
At TeamDynamix, our goal is to create a remote environment which celebrates the differences that make us, us. We strive to create an inclusive and equitable space, but we realize we don’t always get it right. We’re continually working together to create mutual respect and opportunities to learn from one another and we encourage people of color, women, individuals with disabilities and LGBTQIA+ individuals to apply.
We’re looking for team members located in the U.S. regardless of race, ethnicity, age, national origin, marital status, parental status, veteran status, citizenship status, gender, gender-identity/expression, sexual orientation, disability, genetic information and any other protected or unprotected class we may have missed. Did we miss anyone? Let us know and we’ll add it here.
Equal Opportunity Statement
TeamDynamix is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. We also maintain a drug-free workplace.
Privacy Policy
Our privacy practices can be found here.
For Rhode Island Applicants: TeamDynamix is subject to the provisions of the Workers’ Compensation Act.