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Marketing Manager

Ninth Wave

Ninth Wave

Marketing & Communications
New York, NY, USA
Posted on Jun 11, 2025

Ninth Wave, Inc.

Marketing Manager

Location: New York City Office

Role Overview

Ninth Wave is seeking a dynamic and experienced Marketing Manager to lead and execute our B2B marketing initiatives across digital channels, events, content, and sales enablement. This is a highly visible role that works cross functionally with leaders, sales, and external partners to drive brand awareness and lead generation. The ideal candidate will have a track record of successfully translating strategy into marketing campaigns that meet the Company goals. This role reports to the Chief Operating Officer.

Responsibilities

  • Lead digital marketing campaigns, including email, organic/paid social, and search engine marketing (SEO/SEM).
  • Optimize SEO/SEM performance to reduce CPL and improve conversion rates.
  • Create compelling content such as case studies, blogs, white papers, and industry reports to engage our B2B audience.
  • Develop sales enablement materials, including collateral, presentations, playbooks, and training guides.
  • Drive email and social campaigns that increase qualified leads
  • Own event marketing strategy—plan, manage, and execute trade shows and custom events, including booth logistics and vendor coordination.
  • Manage corporate communications, including website updates, media outreach, and PR initiatives.
  • Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) and use insights to continuously optimize campaigns.
  • Manage the marketing budget, ensuring alignment with strategic goals and efficiency in spending.

Who you are

  • A collaborative communicator who can align teams and stakeholders across the business.
  • A self-starter who thrives in fast-paced, entrepreneurial environments.
  • Data-driven and analytical, able to interpret results and optimize for performance.
  • A creative thinker with a knack for storytelling and campaign innovation.
  • Comfortable switching between strategic planning and hands-on execution.

Requirements

  • 5+ years of B2B marketing experience, preferably in fintech or enterprise software.
  • Proven track record developing content across formats and channels (web, email, social, print, etc.).
  • Hands-on experience with marketing automation tools (e.g., HubSpot, Salesforce).
  • Proficient with platforms like Google Analytics (GA4), Semrush, and SEO/SEM tools.
  • Experience managing integrated lead generation campaigns and reporting on KPIs such as ROI, CPL, and CPC.
  • Strong event management skills—planning, logistics, vendor coordination, and onsite execution.
  • Exceptional project management and organizational skills.

  • Complies with Company’s hybrid/in-office work policy.
  • Ability to manage and report on a marketing budget.
  • Travel to industry events and conferences as needed to promote brand visibility, support campaign execution, and gather industry insights.

  • Collaborate in-person with Leadership and Sales teams at our New York City office to drive strategic initiatives.

Company Overview

Ninth Wave is a permission-based SaaS platform that delivers secure data connectivity to financial institutions, offering configurable controls, visibility, and insights into all connections between aggregators, third-party apps, and internal applications. Ninth Wave empowers financial institutions, enabling secure data exchange in a holistic and scalable open finance ecosystem.