Join our community of growth stage businesses

Role Description

This is a full-time remote position for a Marketing Program Manager (Contractor) at Leonardo247. The Marketing Program Manager will oversee and execute marketing strategies, manage and coordinate marketing programs, and engage with cross-functional teams to ensure efficient project completion. Core responsibilities include developing and managing lead generation campaigns, driving sales and marketing initiatives, and ensuring alignment with overall company goals. Additionally, the role requires tracking marketing performance and identifying opportunities for improvement.

This role will focus on 2-3 priority programs at a time. This is a hands-on operator role with the potential to convert to full-time based on performance and business needs.

What You Will Do

• Maintain campaign management and performance reporting in HubSpot and Salesforce, ensuring accurate tracking, clean handoffs, and reliable pipeline attribution
• Own execution of pipeline-driving marketing programs from kickoff through launch, optimization, and reporting.
• Serve as the process owner for campaign execution across email, landing pages, and paid media, in partnership with industry associations and organic channel managers.
• Scope campaign requirements, assess complexity, and support capacity planning to ensure on-time delivery. Work with cross-functional teams to communicate updates and required support.

Marketing programs could include:

• Webinars - Plan and deliver webinar programs end-to-end, including topic development, speaker coordination, promotion, registration flows, reminders, live-day operations, and post-event nurture
• Gated Content - Manage gated content programs (eBooks/guides/reports), including brief development, stakeholder reviews, production timelines, landing pages, distribution, and lead capture
• Field Marketing - Execute field marketing programs and large tradeshows, including booth planning, vendor coordination, onsite logistics, lead capture, and post-event follow-up. Coordinating pre-event promotion, meeting scheduling, and sales enablement to maximize onsite pipeline generation
• Support GTM Campaigns and Collateral - Partner with Product Marketing to operationalize GTM motions for launches and feature releases across channels (email, paid, web, partners, sales enablement)

Guide and Uphold Best Practices:

• Collaborate with Marketing Ops on targeting, segmentation, and nurture flows
• Consult on HubSpot and Salesforce best practices, focused on automation, data hygiene, and pipeline impact
• Track funnel performance (MQL to SQL, conversion rates, sourced and influenced pipeline) and run iteration cycles to improve outcomes
• Identify operational risks early, communicate clearly with stakeholders, and implement sustainable solutions
• Maintain documentation, learnings, and repeatable playbooks to improve scalability and efficiency

Qualifications

• 3–6+ years of B2B marketing experience, including 2–3+ years owning integrated programs (contract or full-time)
• Proven track record executing demand and pipeline programs (not just awareness)
• Strong experience owning webinars or virtual events, including promotion and post-event follow-up
• Strong experience executing gated content campaigns and landing page conversion programs
• Experience supporting field marketing and large tradeshows, including onsite execution and post-event pipeline follow-up
• Familiarity with product marketing and launch/GTM execution across teams
• Strong project management skills with the ability to manage multiple workstreams, deadlines, and stakeholders
• Analytical mindset with comfort reporting on marketing performance metrics
• Clear, concise communicator who can drive accountability across teams
• Self-motivated and able to thrive in a remote work environment

Tools and Systems

Experience with some of the following tools (or willingness to learn quickly):

• Marketing automation: HubSpot, Marketo, or similar
• CRM: Salesforce, or similar
• Webinar platforms: Zoom Webinars, Teams Webinar, ON24, GoToWebinar, or similar
• Reporting/analytics: GA4, SalesForce, or spreadsheet-based reporting

Success Metrics

• Programs launched on time and to spec
• Registration rates, plus conversion to pipeline
• Landing page conversion rates and lead quality for gated assets
• Contribution to sourced and influenced pipeline and downstream conversion rates
• Operational excellence: clean handoffs, accurate tracking, and repeatable playbooks

Contract Details

• Contract role with option to hire based on performance and business needs
• Start: ASAP
• Duration: 3–6 months initial term (extendable)
• Hours: 20 hours/week minimum (flexible based on program load)
• Location: Remote
• Rate: Competitive, based on experience

Nice to Have

• Experience in SaaS, B2B, PLG, or high-growth environments
• Tradeshow management experience pre-, during, and post- event
• Partner marketing or co-marketing webinar experience
• Experience building nurture tracks and lifecycle campaigns
• Copywriting/messaging sensibility for conversion-focused campaigns
• Experience collaborating with offshore or distributed production teams

How to Apply

Submit a resume and a short note highlighting 1–3 pipeline-driving programs you’ve owned (include metrics where possible). Please include links or examples of webinar pages, landing pages, or gated assets if available.

Company Description

Leonardo247, founded in 2014, is a leading platform for multifamily property operations and maintenance, driving operational efficiency for property owners and operators. Based in Plano, TX, with a nationwide remote workforce, the company serves over 2 million units across the U.S. with innovative solutions like preventative maintenance, risk management, and a new remote maintenance platform that enhances resident and technician satisfaction. Integrated with top property management systems, Leonardo247 delivers real-time operational insights for entire property portfolios. Recognized with numerous accolades, including “Best Places to Work in Multifamily” and “Fastest Growing Companies in America,” Leonardo247 stands out as a dynamic and innovative industry leader.