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Marketing Program Manager (Contractor)

Overview

We are looking for a Marketing Program Manager (Contract) to plan and execute pipeline-driving marketing programs that support revenue growth. This role will own the end-to-end execution of integrated demand generation programs across tradeshows, webinars, gated content, lifecycle campaigns, and go-to-market motions, partnering closely with Product Marketing, Sales, Growth, and RevOps.

This role will focus on 2-3 priority programs at a time.

This is a hands-on operator role with the potential to convert to full-time based on performance and business needs.

What You Will Do

• Maintain campaign management and performance reporting in HubSpot and Salesforce, ensuring accurate tracking, clean handoffs, and reliable pipeline attribution

• Own execution of pipeline-driving marketing programs from kickoff through launch, optimization, and reporting.

• Serve as the process owner for campaign execution across email, landing pages, and paid media, in partnership with industry associations and organic channel managers.

• Scope campaign requirements, assess complexity, and support capacity planning to ensure on-time delivery. Work with cross-functional teams to communicate updates and required support.

Marketing programs could include:

• Webinars - Plan and deliver webinar programs end-to-end, including topic development, speaker coordination, promotion, registration flows, reminders, live-day operations, and post-event nurture

• Gated Content - Manage gated content programs (eBooks/guides/reports), including brief development, stakeholder reviews, production timelines, landing pages, distribution, and lead capture

• Field Marketing - Execute field marketing programs and large tradeshows, including booth planning, vendor coordination, onsite logistics, lead capture, and post-event follow-up. Coordinating pre-event promotion, meeting scheduling, and sales enablement to maximize onsite pipeline generation

• Support GTM Campaigns and Collateral - Partner with Product Marketing to operationalize GTM motions for launches and feature releases across channels (email, paid, web, partners, sales enablement)

Guide and Uphold Best Practices:

• Collaborate with Marketing Ops on targeting, segmentation, and nurture flows

• Consult on HubSpot and Salesforce best practices, focused on automation, data hygiene, and pipeline impact

• Track funnel performance (MQL to SQL, conversion rates, sourced and influenced pipeline) and run iteration cycles to improve outcomes

• Identify operational risks early, communicate clearly with stakeholders, and implement sustainable solutions

• Maintain documentation, learnings, and repeatable playbooks to improve scalability and efficiency

What You Bring

• 3–6+ years of B2B marketing experience, including 2–3+ years owning integrated programs (contract or full-time)

• Proven track record executing demand and pipeline programs (not just awareness)

• Strong experience owning webinars or virtual events, including promotion and post-event follow-up

• Strong experience executing gated content campaigns and landing page conversion programs

• Experience supporting field marketing and large tradeshows, including onsite execution and post-event pipeline follow-up

• Familiarity with product marketing and launch/GTM execution across teams

• Strong project management skills with the ability to manage multiple workstreams, deadlines, and stakeholders

• Analytical mindset with comfort reporting on marketing performance metrics

• Clear, concise communicator who can drive accountability across teams

• High ownership, comfort with ambiguity, and willingness to work in the details

Tools and Systems

Experience with some of the following tools (or willingness to learn quickly):

• Marketing automation: HubSpot, Marketo, or similar

• CRM: Salesforce, or similar

• Webinar platforms: Zoom Webinars, Teams Webinar, ON24, GoToWebinar, or similar

• Reporting/analytics: GA4, SalesForce, or spreadsheet-based reporting

Success Metrics

• Programs launched on time and to spec

• Registration rates, plus conversion to pipeline

• Landing page conversion rates and lead quality for gated assets

• Contribution to sourced and influenced pipeline and downstream conversion rates

• Operational excellence: clean handoffs, accurate tracking, and repeatable playbooks

Contract Details

• Contract role with option to hire based on performance and business needs

• Start: ASAP

• Duration: 3–6 months initial term (extendable)

• Hours: 20 hours/week minimum (flexible based on program load)

• Location: Remote

• Rate: Competitive, based on experience

Nice to Have

• Experience in SaaS, B2B, PLG, or high-growth environments

• Tradeshow management experience pre-, during, and post- event

• Partner marketing or co-marketing webinar experience

• Experience building nurture tracks and lifecycle campaigns

• Copywriting/messaging sensibility for conversion-focused campaigns

• Experience collaborating with offshore or distributed production teams

How to Apply

Submit a resume and a short note highlighting 1–3 pipeline-driving programs you’ve owned (include metrics where possible). Please include links or examples of webinar pages, landing pages, or gated assets if available.