Demand Generation Manager
Invisible Technologies
About Invisible
Invisible Technologies is the AI operating system for the enterprise. Our end-to-end AI Software Platform structures messy data, builds digital workflows, deploys agentic solutions, evaluates/measures impact, and mobilizes relevant human experts. Invisible has trained foundation models for more than 80% of the world’s leading AI model providers, including Cohere, Microsoft, and AWS, and we have the expertise to customize AI for any industry, function, or use case.
Invisible makes AI work in the real world. In 2024, we reached $134M in revenue and were named the #2 fastest growing AI company on the Inc. 5000.
About The Role
The Demand Generation Manager will be responsible for driving event-focused demand generation campaigns in direct partnership with sellers, ensuring high-quality lead generation and systematic follow-through to pipeline. This role combines generalist demand generation skills with a primary focus on event coordination, post-event engagement, and seller-by-seller relationship management. Success will be measured by the ability to design campaigns that not only capture leads but also nurture them into opportunities through consistent follow-up and targeted engagement. This role will partner closely with sellers, marketing, and RevOps teams to align strategy, execution, and reporting for maximum impact.
What You’ll Do
- Partner closely with sellers to design and execute event-based campaigns that drive attendance, engagement, and follow-up.
- Partner with sellers and marketing to define ICPs (ideal customer profiles) and buying committees, ensuring accurate targeting.
- Own pre-event processes including building targeted prospect lists of speakers, attendees, and other high-potential contacts for each seller.
- Own post-event processes including lead capture, systematic follow-up, nurture sequences, and seller adoption.
- Enable sellers to execute on LinkedIn and email campaigns via automation tools to ensure consistent, personalized outreach for pre and post event outreach.
- Align campaign strategies with audience insights, ensuring messaging and offers resonate with target segments.
- Capture, route, and act on all event leads and inbound signals (website visitors, content downloads, LinkedIn engagement) systematically.
- Build and optimize nurture programs tailored to audience segments, event outcomes, and buying stages.
What We Need
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in B2B demand generation, growth marketing, or performance marketing.
- Proven track record of building campaigns that drive measurable pipeline and revenue.
- Strong knowledge of marketing automation, CRM systems (HubSpot, Salesforce), and outreach tools.
- Analytical mindset with the ability to track follow-up consistency, seller adoption, and campaign ROI.
- Excellent project management skills and ability to run multiple campaigns simultaneously.
What’s In It For You
Invisible is committed to fair and competitive pay, ensuring that compensation reflects both market conditions and the value each team member brings. Our salary structure accounts for regional differences in cost of living while maintaining internal equity.
For this position, the annual salary ranges by location are:
An Invisible Talent Acquisition Partner can provide more information on which locations are included in each of our geographic pay tiers during the interview process. For candidates outside the U.S., compensation will be adjusted to reflect local market conditions and cost-of-living differentials.
Bonuses and equity are included in offers above entry level. Final compensation is determined by a combination of factors, including location, job-related experience, skills, knowledge, internal pay equity, and overall market conditions. Because of this, every offer is unique. Additional details on total compensation and benefits will be discussed during the hiring process.
What It's Like to Work at Invisible:
At Invisible, we’re not just redefining work—we’re reinventing it. We operate at the intersection of advanced AI and human ingenuity, pushing the boundaries of what’s possible to unlock productivity and scale. Ownership is at the core of everything we do. Here, you won’t just execute tasks—you’ll build, innovate, and shape the future alongside world-class clients pushing the boundaries of AI.
We expect bold ideas, relentless drive, and the ability to turn ambiguity into opportunity. The pace is fast, the challenges are big, and the growth is unmatched. We’re not for everyone, and we’re okay with that. If you’re looking for predictable routines, this isn’t the place for you. But if you’re driven to create, thrive in dynamic environments, and want a front-row seat to the AI revolution, you’ll fit right in.
Country Hiring Guidelines:
Invisible is a hybrid organization with offices and team members located around the world. While some roles may offer remote flexibility, most positions involve in-office collaboration and are tied to specific locations. Any location-based requirements or hybrid expectations will be communicated by our Talent Acquisition team during the recruiting process.
AI Interviewing Guidelines:
Our hiring team thoughtfully uses AI to support an efficient, engaging, and inclusive interview process. Since AI can also be a helpful tool for candidates, we've outlined expectations for using it ethically throughout your interview journey. Click here to learn more about how we use AI and our guidelines for candidates.
Accessibility Statement:
We’re committed to providing reasonable accommodations for individuals with disabilities. If you need assistance or accommodation due to a disability, please contact our Talent Acquisition team during the recruitment process at accommodation@invisible.email.
Equal Opportunity Statement:
We’re an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status, or any other basis protected by law.
Due to a high volume of candidates, Invisible may use automated decision-maker technologies to filter candidates based on response to our application questions and other provided information. Our use of automated decision-making enables us to be efficient by providing a manageable list of possible candidates that meet our mandatory hiring criteria. If you object to our use of automated decision-making please contact us.