Principal Product Marketing Manager
Marketing & Communications, Product
United States · Remote
The Role
Our Product Marketing team's mission is to generate market and customer insights, strategies, and tactics that drive go-to-market, champion new product innovation, and fuel solution adoption. Product Marketing is a highly cross-functional role at Fusion, partnering closely with the entire organization, including the senior leadership team, to amplify success.
The Principal Product Marketing Manager is the most senior individual contributor on the Product Marketing team. This role owns the go-to-market strategy for Fusion's Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products and carries a distinct mandate to identify and analyze new market opportunities that can shape Fusion's long-term direction. The right person brings deep expertise across the full product marketing lifecycle — from market strategy and pricing to GTM execution and analyst relations — and operates with a high degree of autonomy on complex, cross-functional initiatives.
Knowledge, Skills & Abilities
• Proven ability to lead and execute full-funnel go-to-market strategy with minimal direction.
• Expert-level skills in product positioning and messaging across multiple formats, channels, and buyer segments.
• Demonstrated ability to own pricing strategy, including research, modeling, and cross-functional alignment.
• Strong analytical skills with the ability to drive decisions from qualitative and quantitative data.
• Highly effective at working through influence across product, sales, marketing, and executive teams.
• Experienced in analyst relations, win/loss programs, and competitive intelligence management.
• Capable of identifying new market opportunities and translating them into actionable strategic recommendations.
• Excellent written and verbal communication; comfortable presenting to executive stakeholders and external audiences.
• Domain expertise in third party risk management, operational risk management, business continuity, or related GRC fields strongly preferred.