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The Role

The Senior Field Marketing Specialist will collaborate across teams at Fusion to drive a brand-to-demand marketing strategy. This role works closely with sales leaders and other departments (Sales Engineering, Revenue Operations, Partners, Demand Generation, Sales, and Product Marketing) to develop and execute a comprehensive Field Marketing plan across events, trade associations, industry bodies and localized marketing. You will be responsible for managing field marketing programs globally, ensuring alignment with regional goals, and measuring the impact of your efforts on pipeline and revenue generation.

The ideal candidate will deeply understand our market, customer needs, and pain points, as well as our products and go-to-market strategy, to build and manage the overall marketing plan. You will also be tasked with engaging customer feedback and leveraging data to improve efficiencies and drive continuous improvement.

Key Responsibilities:

• Develop a deep understanding of the resilience market and advise on events, trade associations and industry bodies with whom Fusion should have a presence.
• Partner with sales to understand pipeline gaps/opportunities to build a cohesive 6-month rolling Field Marketing plan focused on exceeding goals.
• Own end-to-end program management and tactics from initial planning to follow up, including vendor management, event promotion, sales enablement, and data management, measurement and reporting
• Clearly communicate the Field Marketing strategy, plans, goals, and outcomes to all collaborators, as well as internal cross-functional teams.
• Manage event logistics, including venue selection, invitations, vendor management, and follow-up and tracking leads to revenue.
• Align event strategy with sales goals and ensure attendance from key target accounts.
• Collaborate with product marketing to ensure that go-to-market messaging aligns with field marketing activities and event strategies.
• Measure results by analyzing metrics delivered from Field Marketing programs and regularly report results and trends to sales leadership. Pivot plans based on findings and health of the business.
• Manage Field Marketing budget and clearly report back on spend metrics across the strategy