Join our community of growth stage businesses

The Role

We are seeking a data-driven Marketing Operations Manager to join our team. The ideal candidate will play a critical role in supporting the marketing and sales functions by providing insights into top-of-the-funnel activities and optimizing processes that drive pipeline growth and revenue. You will be responsible for managing marketing performance reports; analyzing MQL to SQL conversions; ensuring our marketing technologies are effectively supporting our business goals; and recruiting, selecting, on-boarding, and training new employees

Specifically, you will:

Reporting & Analysis:

• Own regular reporting of top-of-the-funnel activity and its translation to pipeline creation, pipeline movement, and Closed Won deals.
• Conduct detailed cohort analysis of Marketing Qualified Leads (MQLs) to assess conversion rates through each stage of the funnel, including MQL to SQL and Closed Won.
• Collaborate with the sales team to track performance, identify gaps in conversion, and recommend actionable strategies for improvement.

Strategy & Optimization:

• Analyze data to develop and refine strategies for improving BDR prospecting efforts, focusing on key performance indicators (KPIs) such as outreach effectiveness, lead response times, and conversion rates.
• Champion effective cadence building by identifying the most successful messaging, Ideal Customer Profiles (ICPs), and channels to engage potential customers.

Marketing Technology Administration:

• Administer and optimize the marketing technology stack, ensuring tools such as Pardot, Chilipiper, Salesloft, and others are integrated effectively to support lead generation, nurturing, and conversion.
• Ensure smooth operation of marketing automation platforms and troubleshoot any issues that may arise.
• Maintain database hygiene and ensure accurate tracking of lead sources, campaigns, and ROI through robust data management.

Cross-functional Collaboration:

• Partner with the marketing and sales teams to ensure alignment on goals, metrics, and strategies.
• Work closely with the sales operations and data teams to ensure consistency and accuracy of data reporting across the organization.