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FormAssembly is a fast-growing SaaS company specializing in enterprise data collection and management solutions. We help organizations streamline processes, drive efficiency, and make data-driven decisions. As we continue scaling, we're seeking a Seasoned SDR & BDR Manager to lead and build our team, with a focus on driving an outbound-first, named-account strategy.Position Summary

The SDR & BDR Manager will play a pivotal role in building and leading a high-performing outbound sales development team, with a strategic focus on named account targeting. This leader will define and execute account-based strategies that combine personalized outreach, cross-functional marketing support, and tailored engagement to create meaningful opportunities within key accounts. The ideal candidate thrives in a collaborative environment, has a track record of building successful outbound teams, and excels in Account-Based Marketing (ABM) and Account-Based Selling (ABS) methodologies.

Key Responsibilities

Team Leadership & Development

• Recruit, hire, and onboard top SDR and BDR talent to create a high-performing team.

• Train and mentor SDRs and BDRs on advanced outbound techniques, including personalized outreach for named accounts.
• Cultivate a collaborative, results-oriented culture that values creativity, accountability, and achievement.

Named Account Strategy

• Develop and implement a named account strategy to target high-value accounts within specific verticals or geographies.

• Collaborate with sales leadership to define the Ideal Customer Profile (ICP) and align named accounts with strategic business objectives.
• Guide the team on building multi-threaded relationships within named accounts through personalized, value-driven outreach.
• Enable reps to leverage tools like LinkedIn Sales Navigator, Outreach, and intent data platforms for effective account targeting and engagement.

Account-Based Marketing & Selling Support

• Partner with marketing to design ABM campaigns that provide air cover for outbound efforts in named accounts.
• Leverage content like personalized emails, targeted ads, case studies, and webinars to drive engagement within accounts.
• Use intent signals, engagement scores, and marketing insights to prioritize outreach efforts and tailor messaging.
• Implement and promote innovative outreach techniques, such as gifting, direct mail, and event-based marketing, to surprise and delight prospects.

Outbound Strategy & Execution

• Create and refine outbound cadences, ensuring alignment with the buyer journey and account needs.
• Empower SDRs and BDRs to craft hyper-personalized outreach campaigns that resonate with key personas.
• Leverage intent data, firmographics, and buying signals to optimize targeting and timing of outreach efforts.

Performance Management

• Establish and track KPIs, including outreach activity (calls, emails, sequences), engagement metrics, and pipeline contribution.
• Provide actionable feedback through regular 1:1s and performance reviews, ensuring reps are meeting and exceeding goals.
• Use data and analytics to identify patterns, test strategies, and optimize processes for maximum efficiency and impact.

Cross-Functional Collaboration

• Work closely with marketing to align on campaign execution and ensure SDRs/BDRs have the tools and resources they need to succeed.
• Collaborate with Account Executives to ensure seamless lead handoffs and alignment on pipeline priorities.
• Partner with product and customer success teams to incorporate market feedback and customer insights into account strategies.

Process Optimization

• Establish repeatable, scalable processes for prospecting and engaging named accounts.
• Implement and optimize sales technologies to improve team productivity and visibility into account performance.
• Test and iterate on messaging, tactics, and workflows to continually improve success rates.