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FormAssembly is growing fast and we are excited to add a Product Led Growth position to help understand and scale our platform to capitalize on engagement revenue for the next aggressive phase of our growth. This position is a key part of the business and will sit in the Product Organization under the CPO.

What will your contribution be?

• Overall revenue responsibility for the Self Service portion of the business
• Focus on identifying and owning key growth and conversion drivers for self service
• Understand and document the platform’s end to end user journey and conduct research to analyze product usage and customer engagement behavior that leads to expansion and upsell opportunities
• Ability to run short term tests and refine marketing approaches using measurable outcomes with the goal of achieving improved Customer Lifetime Value from a bottom’s up approach (user led)
• Create a cohesive justifiable strategy and/or framework around product led growth. (Example: activation, start, discovery, convert, scale)
• You will work with Marketing and CS to understand the activation journeys, start messaging for users, retention profiles and provide recommendations on solving for areas of improvement
• You will work with Product Managers to understand the platform initiatives and where self service automation can be implemented.
• You will be responsible for our trial experience including sign ups and conversions and measure metrics against the business goals.

How will you be successful here?

• Know how to be the general manager of your area
• Have a genuine curiosity to experiment with a fail fast mentality and measure the impact against the business goals
• An understanding and prioritization of the initiatives that will drive the most significant impact
• A willingness to fearlessly question assumptions and challenge the status quo
• Have great conversations and consolidate findings and evangelize with good presentation skills
• The ability to identify and reduce friction in the user experience and have a customer experience first mindset
• Strong analytical skills and be data-driven with every justification or assumption
• Diplomacy to successfully work with a cross-functional team and with different departments to drive your objectives