Lead Developer Relations Advocate
Fivetran
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About the Role
The Lead Developer Relations Advocate will serve as a product and industry expert who is experienced in the data integration space to advise our technical buyers/customers on how best to adopt and use Fivetran. This is a senior role focused on technical content creation, product advocacy and organic community engagement, targeting primarily technical data leaders. The content will focus on end-to-end architecture blueprints for data leaders - showcasing how features fit into an Enterprise implementation.The role bridges the gap between technical implementation and business value, demonstrating how Fivetran can be effectively used within existing enterprise ecosystems. You will report into the VP of Product & Portfolio Marketing with a dotted line into our Principal GTM Strategist.
This is a full-time, hybrid position based out of our Oakland, CA office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.
Your Mission:
- Test and scale the most effective ways to reach, educate, and inspire highly technical data leaders —whether through data leader meetups, hands-on workshops, or viral technical content.
- Shape Fivetran’s technical advocacy strategy, from thought leadership to developer enablement, ensuring alignment with leader and practitioner needs.
- Prove what drives adoption—whether through technical best practice case studies for leaders or open-source collaborations for engineers.
What You’ll Do
Build & Iterate on Fivetran’s Technical Engagement Strategy
- Define how Fivetran engages with data leaders (e.g., CDO summits, governance frameworks) and practitioners (e.g., hackathons, deep-dive tutorials).
- Develop persona-specific engagement playbooks (e.g., a monthly "Architecting with Fivetran" series for leaders, a troubleshooting guide for engineers).
- Track and optimize engagement metrics (e.g., pipeline influence, community growth, content reach).
Develop & Distribute Technical Content
- Content creation both formally and organically: Produce technical content like blogs, case studies, demos showcasing practical applications of Fivetran both on Fivetran social channels and on their own social channels, as well as in data communities (i.e. LinkedIn, dbt, reddit, AI communities). That content should focus on these topics:
- Product advocacy: Advocate for Fivetran, highlighting product capabilities and very specific, technical blueprints for Fivetran implementation.
- Thought leadership: Use their already established thought leader platform in the data space and participate in speaking engagements, writing/producing content across different media outlets, and advising on data engineering topics and emerging trends as they relate to Fivetran.
- Own the customizable platform narrative: Fivetran has been improving its extensibility in response to the growing need to interoperate with complex enterprise architectures. This person should track and understand these needs and advise on how Fivetran can be customized to meet these needs.
- Be the public face of Fivetran, speaking at events like Data + AI Summit (practitioners) and Gartner CDO Circle (leaders).
Skills We're Looking For
- 5+ years in data engineering, developer relations, or technical/product evangelism, with deep expertise in ETL/ELT, data warehouses, etc.
- Hands-on experience with Fivetran, ELT tools, infrastructure as code, orchestrators, data warehouses, data lakes and transformations tooling (dbt and/or Coalesce).
- Strong public speaking and technical writing skills—able to break down complex data challenges.
- Proven track record of engaging data engineering communities (e.g., through open-source, meetups, or content).
- Self-starter mindset—thrives in a fast-paced environment and can lead initiatives independently.
- Experience with video creation.
Bonus Skills
- Experience with GenAI/ML (e.g., unstructured data, RAG, Agentic workflows).
- Contributions to data-related open-source projects (e.g., dbt, Iceberg).
Note: This role requires 30%+ travel for events like Data + AI Summit, Gartner Conferences, smaller meetups and conferences, and customer visits.
#LI-HYBRID
The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.
Perks and Benefits
- 100% employer-paid medical insurance*
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants*
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
*May vary by country and worker type - please reach out to your recruiter for more information
Click here to learn more about Fivetran's Benefits by Region.
We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.
Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
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We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.