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Senior Product Marketing Manager - Analyst Relations



Marketing & Communications, IT, Product
United States · Remote
Posted on Tuesday, June 11, 2024

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

From our founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, your data just arrives in your warehouse, canonical and ready to query, no engineering or maintenance required. As we watch more and more companies leverage our technology to become truly data-driven, we’re proud not only of our phenomenal growth but we’ve done so without compromising our core values.

We’re looking for a Senior Product Marketing Manager to own our analyst relations motion. As part of the Product Marketing team you will understand market insights to drive product messaging and positioning, go-to-market strategies, while influencing demand generation campaigns to drive product growth. The customers that we’re heavily focused on will range from data architects to data engineers, to CTOs/CDOs, and emerging tools and processes that they are interested in. The role partners closely with product, sales, design, communications, and analytics.

This is a full-time position available to remote employees ideally in EST or GMT time zones.

Technologies You’ll Use

Height, Canva, Camtasia, Slack, Google Drive, Looker, Sigma, Figma, Navattic, Salesforce

What You’ll Do

  • Own our Analyst Relations strategy and execution, which includes:
    • Build and maintain a proactive calendar of inquiries, briefings and document reviews
    • Prepare for all calls by building world-class decks for our executives and ensuring they are prepped,
    • Drive additional calls for all PMMs to get feedback on messaging,
    • Regularly share out insights and findings, owning and delivering our submissions for MQ, Wave and other report submissions
    • Know all aspects of our product deep enough to be able to lead calls yourself
    • Attend analyst events
    • Prepare sales materials and company read-outs on our AR performance
    • Understand the Fivetran platform offering at a deep level and communicate our differentiators and USPs to industry analysts
  • Own our external marketing positioning - i.e. website and updating of marketing verified stats.
  • Support our larger event strategy and execution. You will be responsible for partnering with folks across Regional Marketing in EMEA as well as the US to ensure we show up at events with our best foot forward. This includes creating and reviewing event decks, abstracts, demos and more.
  • Serve as expert PMM on ad hoc projects. Outside of your work with AR, there will be projects, launches and initiatives that we’ll need you to jump in, roll your sleeves up and help us tackle.
  • Work with key cross-functional leaders to develop our messaging and positioning in the market
  • Building new processes and refining others not only for themselves but across the larger PMM and alliances org and the business
  • A go-to for any written communication from Fivetran - can easily and quickly write on-brand, factual content and thought leadership pieces from not only their area of business but across the foundational areas of Fivetran
  • Highly skilled public speaker: engaging, concise and able to effectively adjust communication styles across executives, leadership, and team meetings
  • Mines data to find new opportunities for projects, unknown gaps, etc.

Skills We’re Looking For

  • Experience with Analyst Relations. You have experience working with technology analyst relations companies like Gartner and Forrester. You come with a wealth of stakeholder management expertise and the ability to manage external partners.
  • Data Industry experience. You are either versed in all things data, have formerly been an analyst, or have been a major industry that made heavy user of data & insights—think marketing, finance, customer support, or sales.
  • In-person, virtual, and written communication prowess. You will be working with users, product managers, sales and marketing at Fivetran across the world. You have deep empathy for users and are able to adapt how you communicate to reach and engage your audience regardless of medium. You excel at verbal and written communication, knowing how to repurpose marketing material into different mediums while ensuring consistency in messaging & value proposition.
  • Hungry & ready to dive in. Fivetran is moving, growing, and changing quickly, it is an environment you embrace. You will be exposed to a lot of different projects and are excited to roll up your sleeves and get stuff done.
  • Highly-organized with a project management track record. You’ll be coordinating projects and work streams across many different teams, responsible for collecting and maintaining customer materials and research. You will help us up level not only the quality of work we produce but the amount and accessibility of it.


The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.

This range represents base salary only and does not include incentive for sales roles, equity, or benefits, if applicable.

Pay Range
$158,400$198,000 USD

Perks and Benefits

  • 100% employer-paid medical insurance*
  • Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
  • RSU stock grants*
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Recharge, reenergize, and pursue personal and professional goals with a 30-day paid leave after 5 years*
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.