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Marketing Operations & Analytics Manager



Marketing & Communications, Operations, Data Science
Oakland, CA, USA
Posted on Friday, May 31, 2024

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

As the Marketing Operations & Analytics Manager, you will be the point person for data and analytics within Marketing, responsible for delivering insights that drive the next phase of growth at Fivetran. The ideal candidate is passionate about marketing analytics, data, and systems, and is well versed in telling stories through data.

This is a full-time position available for remote work or based out of our Oakland office.

Technologies You’ll Use

Looker, Bizible, Salesforce

What You’ll Do

  • Collaborate with marketing leadership and global marketing teams to understand and anticipate analytics needs, translate into reporting requirements, and work with centralized analytics team to execute.
  • Standardize marketing funnel definitions and reporting for the marketing org across reporting systems and dashboards: MQL, conversion rates, Opportunity, Pipeline, Influence/Attribution.
  • Evaluate metrics and reporting used within Marketing and across 3rd party agencies, ensure all meet best practices and requirements for the organization, follow consistent definitions and usage.
  • Own the analytics roadmap, manage backlog, prioritize based on changing requirements
  • Manage and audit marketing database health, data integrations, augmentation, order of operations that powers analytics, audience targeting, and personalization while putting stewardship of our users' data first.
  • Build and maintain relationships to ensure alignment on goals, objectives, and prioritization. Regularly deliver updates to cross-company stakeholders
  • Stay current on industry trends, competitive landscape, best practices in marketing process and tools, informing and adapting our approach as needed.

Skills We’re Looking For

  • 7-10 years experience in marketing, operations, and/or customer-facing consulting role preferably at high-growth SaaS or B2B product companies
  • Deep understanding of B2B marketing analytics such as funnel/waterfall metrics, attribution reporting, UTM tracking
  • Strong understanding of enterprise data structures and marketing metadata
  • Demonstrated experience using a variety of tools including Looker, Tableau, Bizible, Salesforce, SQL a plus.
  • Hands-on problem solver with proven technical background to troubleshoot and solve sophisticated problems
  • Ability to collaborate cross-departmentally to mitigate and troubleshoot issues

Bonus Skills​

  • Expertise with additional Marketing tools including Marketo, LeanData, Google Analytics.


The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.

This range represents base salary only and does not include incentive for sales roles, equity, or benefits, if applicable.

Pay Range
$147,620.57$184,525.71 USD

Perks and Benefits

  • 100% employer-paid medical insurance*
  • Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
  • RSU stock grants*
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Recharge, reenergize, and pursue personal and professional goals with a 30-day paid leave after 5 years*
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.