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Role & Impact 🎯

At Evaneos, we're passionate about connecting travelers with local experts to create more authentic and responsible travel experiences. Operating in six European markets (France, Germany, Switzerland, Austria, Spain, and Italy), we’re scaling our impact across borders, and the German-speaking region plays a central role in this growth.

We’re looking for a Marketing Manager for the German-speaking markets to help accelerate growth in this high-potential area. Your mission? Drive qualified acquisition, boost local marketing performance, and tailor our strategies and playbook to the specific needs of German-speaking travelers.

You’ll pilot key digital channels (SEO, SEA, CRM, Social, Affiliates, Influencers), ensuring that global strategies are brought to life through smart and relevant localization. Working closely with our central experts, you’ll turn strategy into measurable local impact.

The International Team 👥

The International team is on a mission to drive growth across markets by combining deep local insights with central expertise, ensuring that our strategies are both locally relevant and globally consistent.

Led by Sarah, our Head of International, the team gathers two Country Managers and two Marketing Managers, each focusing on a specific region: Northern Europe (Germany, Austria, Switzerland) or Southern Europe (Spain and Italy).

You’ll report directly to the Northern Europe Country Manager and work closely with the central Marketing and Brand teams daily.

Your Key Responsibilities as Marketing Manager 📝

📊 Drive and monitor performance

• Deliver on your market’s growth ambitions by hitting the target volume of qualified leads
• Drive and maximize the full marketing mix’s performance (SEO, Paid, Affiliates, Display, CRM, Influence, etc.), tailoring actions to our different customer segments (new and repeat travelers)

🔎 Market Insights & Research

• Be the voice of German-speaking travelers within Evaneos: gathering, analyzing, and consolidating insights and personas
• Turn insights into impact by ensuring Brand, Product, CRM, and Data teams adopt them and act on them

🌍 Bring local expertise to Growth Marketing initiatives

• Make sure copy, visuals, and tone strike a chord with German-speaking travelers
• Roll out and optimize the local SEO strategy
• Build and scale affiliate partnerships that will deliver qualified leads
• Adapt display and affiliate campaigns for better relevance and performance
• Shape e-merchandising for your markets

🫶 Lead local marketing activations that make a difference

• Manage local agencies and partnerships
• Spark creative brand activations tailored to the DACH audience
• Craft and activate local influencer strategies that align with our brand values
• Organize events and offline campaigns in close collaboration with the central Brand and Growth teams, from street marketing to community-driven experiences

What makes this role unique 🌟

🎯 A strategic & hands-on role: From defining KPIs with the Country Manager to running campaigns and activations, you’ll combine both big-picture thinking and daily impact.

📣 Act as the local voice in global decisions: Ensure that DACH insights (customer behavior, cultural fit, local partners) influence how the company shapes its global roadmap.

🤝 A truly cross-functional environment: Work alongside central Marketing, Product, and Data experts, contributing to joint outcomes rather than isolated marketing goals.

What’s in it for you 🎁

• La Voyagerie – Our bright and vibrant HQ in the 9th arrondissement is more than an office: it’s a hub for inspiration, creativity, and daily interactions with others
• Weekly remote flexibility – Enjoy up to 3 teleworking days per week, balancing focus time at home and collaborative moments at the office.
• Travelling teleworking– The flexibility to work from different countries or regions multiple times a year.
• A healthy work-life balance – You shape your schedule in collaboration with your team.
• Well-being activities – Yoga, meditation, partially covered sports memberships through Gymlib, music, and board games groups.
• Travel perks – Test our product yourself with exclusive travel benefits

💰 Salary range is €45K-50K. Transparent salary decisions based on clear benchmarks, experience, career progression frameworks, and peer alignment to ensure fairness.

What we’re looking for ✨

You may be a great fit for this position if you bring:

• 5+ years’ experience in digital/growth marketing, ideally in an e-commerce, scale-up, or travel environment
• A proven track record managing multiple acquisition channels (SEO, SEA, CRM, etc)
• Written and spoken German (C2 level or equivalent) to review and challenge content, adapt copy, and ensure cultural accuracy across channels
• Fluent English, to collaborate effectively with our internal teams
• A strong analytical mindset with comfort navigating dashboards and attribution models
• A deep understanding of the DACH market: its culture, expectations, and landscape

Evaneos may be a great fit for you if you enjoy:

• Getting hands-on, testing, learning, and iterating as you go
• Owning growth targets with a genuine drive to make an impact
• Switching between strategy and execution, from shaping campaigns to running them
• Collaborating with diverse teams in a fast-paced, international environment

Hiring process 🎙️

We are committed to creating an environment where everyone feels respected and included. We strive to provide equal employment opportunities, regardless of gender, sexual orientation, background, disability, or any other characteristic that makes you who you are. Our goal is simple: to ensure that everyone can thrive, feel safe, and be treated with respect.

In French and/or English, here’s what to expect:

1. HR call with Marion - Initial chat to get to know you, learn about your work experience, and how they connect to the role ⏲️ 45 minutes
2. Team Leader Interview with Sarah - Open discussion to dive deeper into your skills and get a clear understanding of the role ⏲️ 1 hour
3. Case Study – A practical exercise based on (almost) real scenarios with a report ideally face-to-face, including restitution, and discussion with the team ⏲️ 1.5 hours
4. Cultural fit interview – Meet other Evaneossians during an interview focused on culture alignment and collaboration. The perfect occasion to see what it feels like to be part of Evaneos ⏲️ 45 minutes
5. Interview with Romain, Chief Growth and Product Officer, and your future N+2 ⏲️ 45 minutes